Principal Engineer

Vaibhav Doddihal aka vibbsdod

“Product engineers, not label engineers.”

I build systems that scale and teams that ship.

Vaibhav Doddihal

Experience

BlockSimplified

BlockSimplified

Owner / Creator

Dec 2022 – Present

  • Built technical content that breaks down complex engineering and AI topics for working teams.
  • Delivered architecture audits and implementation guidance for AI-first product decisions.
  • Shipped personal experiments that connect systems thinking with practical tooling.
Next.jsMDXAI ArchitectureTechnical Writing
OneAdvanced

OneAdvanced

Principal Software Engineer

Jun 2023 – Sep 2025

  • Led architecture redesigns that reduced cloud spend by ~£25k annually.
  • Built a GenAI code assistant workflow that improved team lead-time by ~30%.
  • Drove platform/runtime improvements that reduced CPU utilization by ~40%.
TypeScriptPythonAWSKubernetesLLMsPlatform Engineering
Soroco

Soroco

Tech Lead Product

Mar 2020 – Oct 2022

  • Led delivery of the first customer-facing SaaS product from early product-market exploration.
  • Reduced value realization timeline from ~8 weeks to ~48 hours for new customer rollouts.
  • Designed plugin-based extensibility that cut integration effort by ~70%.
SaaSProduct EngineeringPattern DetectionPlatform Design
Soroco

Soroco

Senior Software Engineer

Dec 2018 – Mar 2020

  • Delivered enterprise automation capabilities for Fortune 500 customers.
  • Improved reliability with stronger SRE practices and observability hygiene.
  • Contributed to Azure DevOps migration and release process maturity.
Azure DevOpsSREAutomationEnterprise Software
Cisco

Cisco

Software Developer

Dec 2015 – Oct 2018

  • Led a team of 4 engineers on backend platform work and execution planning.
  • Built REST APIs powering distributed services and internal tools.
  • Supported SQL→NoSQL migration and CI/CD modernization with Docker + Kubernetes.
REST APIsSQL/NoSQLDockerKubernetesLeadership

Skills Transparency

Ship With

PythonNode.js/TypeScriptReactFastAPIDjangoPostgreSQLAWSGCPDockerKubernetesLLMs/AIRAGLangChainCI/CDREST APIsMicroservicesTeam LeadershipProduct Dev (SaaS)

Work With

TerraformElasticSearchKafkaRedisBigQueryNeo4jgRPCAngularNext.jsJavaRabbitMQCelery

Exploring

Mobile DevConsumer ProductRustGoML/Deep LearningWebGL/Animation

Projects

B

BlockSimplified

Tech blog simplifying complex concepts into practical engineering playbooks.

Next.jsMDXVercel
Visit Site →
I

Ikiglow

AI-powered content automation pipeline — from topic to multi-platform video publish with zero manual editing.

RemotionFFmpegAutomation
Read Case Study →
Q

QuiteDrop

AI-driven print-on-demand automation — niche research to live product listings in minutes, not hours.

Printify APIAI DesignE-commerce
Read Case Study →
A

Agent13

Autonomous AI agent that orchestrates projects, monitors systems, and coordinates specialist sub-agents.

OpenClawMulti-model AIAutomation
Read Case Study →

What People Say

Vaibhav is what I call the MS Dhoni of the team. calm under pressure, always leading from the front, and someone the entire team trusts to deliver when it matters most.

Shreyas Karanth

Senior Product Manager, Soroco

Vaibhav has a rare ability to simplify complex technical concepts for product stakeholders. His commercial and strategic awareness sets him apart from most engineers I've worked with.

Hamzah Hafesji

Head of Product, OneAdvanced

Vaibhav is one of the most proactive engineers I've managed. He doesn't wait for direction. he identifies problems, proposes solutions, and drives them to completion.

Chris Hart

VP Product Engineering, OneAdvanced

Proactive, engaged and driven. Vaibhav consistently goes beyond his role to improve processes and outcomes. He's someone you want on any high-performing team.

Chris White

VP People Category, OneAdvanced

Vaibhav has a genuine passion for improving every part of a product. not just the code. He thinks about users, design, and the full experience in a way most engineers don't.

Zoe Coultan-Noble

Senior UX Designer, OneAdvanced

A P2 came in and Vaibhav had it diagnosed and resolved before most people even noticed. That kind of speed and ownership shows how valuable you are to the team.

Tom Mullen

Senior Product Owner, OneAdvanced

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